Golden Mean

Chuo Fishing Gear is a Japanese manufacturing company with a mission to protect the environment and fish population, and their Golden Mean brand fishing gear is an ambassador of their philosophy. Since its establishment in 1949, until now, the team has maintained the idea of three-way good, which means offering products good for the seller, for the buyer and for the society, not only looking for their own profit.

Maintaining a fishing culture, however, as well as seeking the golden mean in everything, which is where the brand name comes from, also means offering quality and functional fishing accessories. In their catalog, Golden Mean offers three main product groups - rods, tools and caps, as well as the GM Shore Tenya jig head for sea fishing, with tools and accessories being among their most popular offerings, preferred by connoisseurs of classy craftsmanship and intelligent design in worldwide.