ISSEI

The distinctive philosophy of the people from the Land of the Rising Sun has been carried over into the creation process at Japanese lure and fishing tackle manufacturer ISSEI, and it is noticeable at first glance. Harmony with nature and looking for inspiration everywhere is an integral part of the company and the offerings in its product catalog.

The genius of playing with fish is lure designer Haruhiko Murakami - one of the main drivers of the team, and ISSEI as a whole are considered explorers of fishing, fun and happiness. The fact is that thanks to this attitude, the manufacturer uses high-quality materials and hones the design details to perfection, so that the classy craftsmanship is visible from afar, and the results speak for themselves more than anything else!