Pioneer

The world-famous fishing tackle brand Pioneer Tackle is a proprietary brand of the Singapore company Hong Guan (Tackle) Pte Ltd, known to local anglers since 1942. A humble beginning rope, net and similar store expanded its business in the 1970s, looking at the ever-growing needs of anglers for reliable equipment.

Reels, rods, lures, equipment and accessories with the Pioneer Tackle logo appeared in the early years after 1997, when the company decided it was time to implement its own brand to the others it traded with. Since then, its image has gone hand in hand with the quality of its products, it has subsidiaries in Malaysia, Thailand, Indonesia, China and Dubai, exports to over 30 countries around the world and is one of the market leaders in Southeast Asia.