SEVEN

"I believe in nothing but results!" - strong words that Captain Akira Miyazaki never gets tired of repeating in front of clients and partners! Founder and owner of the Japanese company Guide Service SEVEN, Miyazaki puts all his experience and passion into the production of SEVEN-branded lures and fishing products, and the fact that almost every model becomes legendary is enough proof of his flair. These include Makie, Tai-R Tyler and Ama jigs, as well as Polpo holster jigs and other ty-rubber lures.

At first, Akira traveled the seas as a captain and diver, but "a strong desire to fish that he could not control" prevailed and now, in addition to designing effective, practical and personally tested products and accessories, he shares his passion with others by organizing fishing trips. He's in no rush to expand the range because he "can't afford the luxury of creating something he's not sure he's fishing for." So all lures with the SEVEN logo are refined to the limit and made as realistic as possible from high-quality materials, and the biggest reward is the happy smiles of novice and experienced anglers that Captain Akira collects daily on his ship.